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ABOUT US

A creative, independent PR and Communications agency based in Dubai, Schneider PR offers innovative and highly effective support to companies launching and building their brands in the flourishing Middle East market.

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A creative, independent PR and Communications agency based in Dubai, Schneider PR offers innovative and highly effective support to companies launching and building their brands in the flourishing Middle East market. Combining regional expertise with a European perspective, we develop fresh, original and engaging campaigns that always deliver results.

We have no ambition to be the biggest agency in town, only the best; we choose to remain small because we believe that a closely-knit team will deliver the energy, creativity and focus that the brands that we work with deserve. It also means that we get really close to our clients, taking the time to truly understand their goals, so that we can develop and implement tailor-made, strategically-driven PR campaigns that will exceed expectations.

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Portfolio

Schneider PR has worked successfully with some of the most recognised local and international names in watches & jewellery, fashion, interior design, travel & hospitality, automotive, banking & finance, property, healthcare and arts & culture.

We know that each client is an individual with specific needs and objectives, and we tailor every relationship accordingly, with a strategically driven mix of Media, Events and Special Projects.

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people

The founder and director of the company, Sandra Schneider, has a deep understanding of the public relations industry garnered from extensive experience as a luxury specialist in both Europe and the Middle East.

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The founder and director of the company, Sandra Schneider, has a deep understanding of the public relations industry garnered from extensive experience as a luxury specialist in both Europe and the Middle East. A German national and long-time Dubai resident with a natural affinity for different cultures and people, Sandra’s passion for new experiences has taken her around the globe, working in both established and emerging markets.

Capitalising on her communication and strategic management skills, Sandra has close relationships with all of the region’s key editors across diverse sectors, and an excellent network of specialist industry professionals whose skills can be harnessed when needed for specific campaigns.

Complementing Sandra’s expertise, the Schneider PR team members have been chosen for their understanding of the unique requirements of the luxury sector, their international and local PR and Communications experience, their excellent media contacts, and their event planning skills. Team members are fluent in English, Arabic and German.

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services

We are determined not to be like all the other agencies – because we believe that the luxury business is not like all the others. We take a highly creative approach to the work we do, because that’s what luxury brands deserve.

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We are determined not to be like all the other agencies – because we believe that the luxury business is not like all the others. We take a highly creative approach to the work we do, because that’s what luxury brands deserve.

We approach every relationship and every campaign differently because we know that one size does not fit all. Our service is bi-lingual (English/Arabic) and covers the entire region, from the GCC to the Levant.

Our full range of services includes:

  • Strategy Development
  • Communications Planning
  • Media Relations
  • FAM Trips
  • Trade Show Representation
  • Social Media & Content
  • Crisis Communications
  • Reputation Management
  • Events & Product Launches
  • Creative Collaborations
  • Brand Alliances
  • Media Training
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media

A successful communications strategy is a core component for any serious market player, and whether the goal is to create brand awareness, launch a new product or simply maintain visibility...

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A successful communications strategy is a core component for any serious market player, and whether the goal is to create brand awareness, launch a new product or simply maintain visibility and cement a reputation for excellence, the reach and influence of effective communication is invaluable.

In today's fast-moving world, media campaigns need to be not only more dynamic but also more skilfully targeted than ever – and in a world where the media “noise” can be deafening, the message needs to be clear, relevant and captivating.

At Schneider PR we support our clients’ vision and strategy through creating and implementing highly focused campaigns – and know the power of tailoring specific messages to specific people. That’s why we have personal relationships with the region’s key influencers and specialists.

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Events

Events are enormously powerful in shaping the public’s perception of a brand. Schneider PR has a brilliant record of staging innovative, creative and highly successful events – from intimate dinners for clients to major product launches...

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Events are enormously powerful in shaping the public’s perception of a brand. Schneider PR has a brilliant record of staging innovative, creative and highly successful events – from intimate dinners for clients to major product launches, media events and corporate conferences – complete in every detail, from invitations to theming and décor, staffing and catering.

Events are woven into the wider strategic plan, supported by other PR activities both at the planning and pre-event stage, and through post-event coverage and follow-up.

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